{"id":35056,"date":"2025-05-28T09:39:24","date_gmt":"2025-05-28T07:39:24","guid":{"rendered":"https:\/\/ivsz.hu\/uncategorized\/digitalis-valtas-kemeny-munka-es-valtozatlan-egyenlotlensegek-noi-felsovezetok-valasza-a-valsagokra\/"},"modified":"2025-07-16T13:20:28","modified_gmt":"2025-07-16T11:20:28","slug":"digital-transformation-hard-work-and-persistent-inequalities-how-female-executives-respond-to-crises","status":"publish","type":"post","link":"https:\/\/ivsz.hu\/en\/research\/digital-transformation-hard-work-and-persistent-inequalities-how-female-executives-respond-to-crises\/","title":{"rendered":"Digit\u00e1lis v\u00e1lt\u00e1s, kem\u00e9ny munka \u00e9s v\u00e1ltozatlan egyenl\u0151tlens\u00e9gek \u2013 n\u0151i fels\u0151vezet\u0151k v\u00e1lasza a v\u00e1ls\u00e1gokra"},"content":{"rendered":"

A vil\u00e1ggazdas\u00e1gi \u00e9s geopolitikai fesz\u00fclts\u00e9gek k\u00f6zepette jelent\u0151sen \u00e1trendez\u0151dnek a n\u0151i fels\u0151vezet\u0151k priorit\u00e1sai vil\u00e1gszerte \u2013 der\u00fcl ki a KPMG legfrissebb, Global Female Leaders Outlook c\u00edm\u0171 felm\u00e9r\u00e9s\u00e9b\u0151l. A kutat\u00e1s r\u00e1vil\u00e1g\u00edt arra, hogy a mesters\u00e9ges intelligencia \u00e9s a digitaliz\u00e1ci\u00f3 soha nem l\u00e1tott el\u0151t\u00e9rbe ker\u00fcl\u00e9se mellett egyre hangs\u00falyosabbak az egy\u00e9ni er\u0151fesz\u00edt\u00e9sek, mik\u00f6zben a munkahelyi nemi egyenl\u0151tlens\u00e9gek tov\u00e1bbra is makacsul jelen vannak.<\/strong><\/p>\n

A 47 orsz\u00e1g k\u00f6zel 500 n\u0151i fels\u0151vezet\u0151j\u00e9nek v\u00e1laszait elemz\u0151 kutat\u00e1s legmark\u00e1nsabb k\u00f6vetkeztet\u00e9se, hogy a n\u0151i fels\u0151vezet\u0151k p\u00e9ld\u00e1tlan gyorsas\u00e1ggal \u00e9s pragmatizmussal alkalmazkodnak a kih\u00edv\u00e1sokhoz: a digitaliz\u00e1ci\u00f3 \u00e9s az AI szerepe soha nem volt ilyen hangs\u00falyos. Ek\u00f6zben a hagyom\u00e1nyosan empatikus vezet\u0151i er\u00e9nyek mell\u00e9 egyre hangs\u00falyosabban z\u00e1rk\u00f3zik fel a teljes\u00edtm\u00e9nyalap\u00fa gondolkod\u00e1s.<\/p>\n

2025-ben a n\u0151i d\u00f6nt\u00e9shoz\u00f3k 56 sz\u00e1zal\u00e9ka a technol\u00f3giai beruh\u00e1z\u00e1sokat tartja els\u0151dlegesnek \u2013 szemben a 2023-as 26 sz\u00e1zal\u00e9kkal. Ezzel p\u00e1rhuzamosan a HR f\u00f3kusz\u00fa kezdem\u00e9nyez\u00e9sek t\u00e1mogatotts\u00e1ga 74 sz\u00e1zal\u00e9kr\u00f3l 44 sz\u00e1zal\u00e9kra esett vissza. \u201eA mesters\u00e9ges intelligencia m\u00e1r nemcsak innov\u00e1ci\u00f3s eszk\u00f6z, hanem a k\u00f6lts\u00e9ghat\u00e9konys\u00e1g, a versenyk\u00e9pess\u00e9g \u00e9s a v\u00e1llalati ellen\u00e1ll\u00f3k\u00e9pess\u00e9g kulcsa lett \u2013 mik\u00f6zben a munkav\u00e1llal\u00f3k k\u00e9pz\u00e9se \u00e9s megtart\u00e1sa n\u00e9mileg h\u00e1tr\u00e9bb sorol\u00f3dik a v\u00e1llalati cselekv\u00e9si tervekben, illetve AI t\u00e1mogat\u00e1st kap\u201d \u2013 foglalja \u00f6ssze Rak\u00f3 \u00c1gnes, a KPMG Partnere.<\/p>\n

A siker \u00faj defin\u00edci\u00f3ja: szem\u00e9lyes amb\u00edci\u00f3, kem\u00e9ny munka, alkalmazkod\u00f3k\u00e9pess\u00e9g<\/strong><\/h3>\n

A v\u00e1ls\u00e1gokkal terhelt k\u00f6rnyezet nemcsak a v\u00e1llalati strat\u00e9gi\u00e1kat form\u00e1lja \u00e1t, de a n\u0151i vezet\u0151k \u00f6nk\u00e9p\u00e9t is. A kor\u00e1bban els\u0151dlegesen \u201ekommunikat\u00edv\u201d vagy \u201estrat\u00e9giai\u201d gondolkod\u00e1s\u00fak\u00e9nt le\u00edrt vezet\u0151i mint\u00e1k hely\u00e9t kezdi \u00e1tvenni a \u201ekem\u00e9ny munka\u201d \u00e9s a \u201eszem\u00e9lyes amb\u00edci\u00f3k\u201d \u00e1ltal vez\u00e9relt attit\u0171d. Ezek a tulajdons\u00e1gok \u2013 a felm\u00e9r\u00e9s szerint \u2013 77, illetve 58 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st mutatnak fontoss\u00e1gukban az elm\u00falt k\u00e9t \u00e9vben.<\/p>\n

A vezet\u0151i eredm\u00e9nyess\u00e9g ma m\u00e1r nem kiz\u00e1r\u00f3lag k\u00e9szs\u00e9geken \u00e9s tud\u00e1son m\u00falik, hanem azon is, hogy ki mennyire k\u00e9pes az \u00e1lland\u00f3 v\u00e1ltoz\u00e1sokhoz val\u00f3 gyors alkalmazkod\u00e1sra. A v\u00e1laszad\u00f3k 84 sz\u00e1zal\u00e9ka szerint az agilit\u00e1s az egyik legfontosabb szervezeti t\u00fal\u00e9l\u00e9si t\u00e9nyez\u0151 a jelenlegi gazdas\u00e1gi \u00e9s geopolitikai k\u00f6rnyezetben. A HR \u00e9s ESG kock\u00e1zatok jelent\u0151s\u00e9ge ezzel szemben cs\u00f6kken \u2013 m\u00e9g akkor is, ha ezek hossz\u00fa t\u00e1von kulcsfontoss\u00e1g\u00fa ter\u00fcletek maradnak.<\/p>\n

Diszkrimin\u00e1ci\u00f3, l\u00e1thatatlan akad\u00e1lyok \u00e9s a nemi egyenl\u0151s\u00e9g vakfoltjai<\/strong><\/h3>\n

B\u00e1r a n\u0151i vezet\u0151k szerepe sz\u00e1mos ipar\u00e1gban folyamatosan b\u0151v\u00fcl, a nemek k\u00f6zti egyenl\u0151s\u00e9g tov\u00e1bbra sem tekinthet\u0151 megoldott probl\u00e9m\u00e1nak. A felm\u00e9r\u00e9s szerint a v\u00e1laszad\u00f3k k\u00e9tharmada sz\u00e1molt be arr\u00f3l, hogy az elm\u00falt h\u00e1rom \u00e9vben szem\u00e9lyesen tapasztalt munkahelyi elfogults\u00e1got vagy diszkrimin\u00e1ci\u00f3t. Ez az ar\u00e1ny \u00e9vek \u00f3ta gyakorlatilag v\u00e1ltozatlan, ami arra utal, hogy a v\u00e1llalati diverzit\u00e1si er\u0151fesz\u00edt\u00e9sek nem minden esetben j\u00e1rnak val\u00f3di eredm\u00e9nnyel.<\/p>\n

Mindezek ellen\u00e9re m\u00e9g mindig kev\u00e9s v\u00e1llalat rendelkezik \u00e1tl\u00e1that\u00f3 es\u00e9lyegyenl\u0151s\u00e9gi adatokkal. A v\u00e1laszad\u00f3k mind\u00f6ssze 53 sz\u00e1zal\u00e9ka tudja meger\u0151s\u00edteni, hogy munkahely\u00fck\u00f6n vil\u00e1gos, sz\u00e1mszer\u0171s\u00edtett adatok \u00e1llnak rendelkez\u00e9sre az egyenl\u0151 b\u00e9rez\u00e9sr\u0151l. Ez nemcsak a transzparencia hi\u00e1ny\u00e1ra utal, hanem arra is, hogy a nemi alap\u00fa fizet\u00e9si k\u00fcl\u00f6nbs\u00e9g tov\u00e1bbra is nehezen m\u00e9rhet\u0151, k\u00f6vetkez\u00e9sk\u00e9pp nehezen kezelhet\u0151 probl\u00e9ma marad.<\/p>\n

Karrier bel\u00fclr\u0151l \u00e9p\u00edtve: a h\u00e1l\u00f3zat szerepe \u00fajra fontos<\/strong><\/h3>\n

A n\u0151i vezet\u0151k karrier\u00fatjaiban is \u00faj tendenci\u00e1k rajzol\u00f3dnak ki. Egyre kevesebben terveznek c\u00e9get v\u00e1ltani k\u00f6vetkez\u0151 karrierl\u00e9pcs\u0151j\u00fckh\u00f6z \u2013 ehelyett a bels\u0151 el\u0151rel\u00e9p\u00e9st \u00e9s organikus fejl\u0151d\u00e9st prefer\u00e1lj\u00e1k. Ebben a folyamatban a szem\u00e9lyes kapcsolatok \u00e9s a tudatosan \u00e9p\u00edtett szakmai h\u00e1l\u00f3zatok szerepe fel\u00e9rt\u00e9kel\u0151dik: a v\u00e1laszad\u00f3k k\u00e9tharmada szerint ez ma m\u00e1r kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151 a vezet\u0151v\u00e9 v\u00e1l\u00e1sban. Ezt a trendet j\u00f3l t\u00fckr\u00f6zi az is, hogy 81 sz\u00e1zal\u00e9kuk egyre akt\u00edvabban haszn\u00e1lja a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformokat kifejezetten \u00fczleti c\u00e9lb\u00f3l \u2013 kapcsolat\u00e1pol\u00e1sra, l\u00e1that\u00f3s\u00e1g\u00e9p\u00edt\u00e9sre \u00e9s szakmai pozicion\u00e1l\u00e1sra.<\/p>\n

Optimista j\u00f6v\u0151k\u00e9p a neh\u00e9zs\u00e9gek ellen\u00e9re<\/strong><\/h3>\n

Tal\u00e1n meglep\u0151, de az \u00e1ltal\u00e1nos gazdas\u00e1gi kih\u00edv\u00e1sok dac\u00e1ra a n\u0151i fels\u0151vezet\u0151k optimist\u00e1k saj\u00e1t v\u00e1llalatuk j\u00f6v\u0151j\u00e9t illet\u0151en. A v\u00e1laszad\u00f3k 90 sz\u00e1zal\u00e9ka n\u00f6vekv\u0151 \u00e1rbev\u00e9tellel sz\u00e1mol a k\u00f6vetkez\u0151 h\u00e1rom \u00e9vben, a t\u00f6bbs\u00e9g pedig a munkaer\u0151l\u00e9tsz\u00e1m b\u0151v\u00fcl\u00e9s\u00e9t is v\u00e1rja. B\u00e1r a glob\u00e1lis gazdas\u00e1g alakul\u00e1s\u00e1val kapcsolatban \u00f3vatosabbak, saj\u00e1t ipar\u00e1gaikban \u00e9s v\u00e1llalataikban egyre nagyobb f\u00fcggetlens\u00e9ggel, adaptivit\u00e1ssal \u00e9s bels\u0151 tartal\u00e9kokkal sz\u00e1molnak \u2013 a technol\u00f3giai fejl\u0151d\u00e9s, a digit\u00e1lis \u00e9retts\u00e9g \u00e9s az \u00faj vezet\u0151i gondolkod\u00e1sm\u00f3d r\u00e9v\u00e9n.<\/p>\n","protected":false},"excerpt":{"rendered":"

A vil\u00e1ggazdas\u00e1gi \u00e9s geopolitikai fesz\u00fclts\u00e9gek k\u00f6zepette jelent\u0151sen \u00e1trendez\u0151dnek a n\u0151i fels\u0151vezet\u0151k priorit\u00e1sai vil\u00e1gszerte.<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1063],"tags":[],"class_list":["post-35056","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":{"gradiens_header_hasznalata":false,"header_kep":false,"header_kep_meret":"cover","header_kep_pozicio":"center-center","hatter_video":false,"vedett_tartalom":false,"vedett_tartalom_szoveg":"","vedett_tartalom_korlatozas_hozzaferese":[],"rovid_cim":"","rovid_leiras":"A vil\u00e1ggazdas\u00e1gi \u00e9s geopolitikai fesz\u00fclts\u00e9gek k\u00f6zepette jelent\u0151sen \u00e1trendez\u0151dnek a n\u0151i fels\u0151vezet\u0151k 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v\u00e1lt\u00e1s, kem\u00e9ny munka \u00e9s v\u00e1ltozatlan egyenl\u0151tlens\u00e9gek \u2013 n\u0151i fels\u0151vezet\u0151k v\u00e1lasza a v\u00e1ls\u00e1gokra • IVSZ<\/title>\n<meta name=\"description\" content=\"A vil\u00e1ggazdas\u00e1gi \u00e9s geopolitikai fesz\u00fclts\u00e9gek k\u00f6zepette jelent\u0151sen \u00e1trendez\u0151dnek a n\u0151i fels\u0151vezet\u0151k priorit\u00e1sai vil\u00e1gszerte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivsz.hu\/en\/research\/digital-transformation-hard-work-and-persistent-inequalities-how-female-executives-respond-to-crises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1lis v\u00e1lt\u00e1s, kem\u00e9ny munka \u00e9s v\u00e1ltozatlan egyenl\u0151tlens\u00e9gek \u2013 n\u0151i fels\u0151vezet\u0151k 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