The three main sections of the conference approach the data economy from different perspectives. The first session will investigate technology-related issues from a business leader’s perspective without going into deep technological details and will conclude with the costs of getting involved in the data economy (CTO). The legal framework of the European data economy regulates the members of the economy but also ensures the lawful operation of it. The second section will touch those issues that are the most likely to emerge in any organisation’s life once it turns to digitisation like data localisation, GDPR or cybersecurity. The third section will showcase best practices and use cases, which will motivate and inspire participants to make the next step towards the deeper involvement in the data economy.

08:30 – 09:00: REGISTRATION

  • Host: Gábor Gágyor, IVSZ

9:00 - 9:15: OPENING SPEECH

  • dr. Zoltán Cséfalvay (OECD - ambassador, author)


Elon Musk goes to Mars. Where can you go?

  • Péter Szántó, SpringTab

The European Data Economy now and in 5 years - challenges and opportunities

  • Gabriella Cattaneo, IDC European Government Consulting

9:45 - 10:00: COFFEE BREAK

10:00  - 11:15: TOPIC 1 - WHY DATA MATTERS?

Data inspires progress and galvanizes change. To know where we need to go, we need to know what we’ve achieved – where progress is being made and where major challenges remain. The potential of the European Data Economy alongside the national demands is constantly increasing, employing up to 7.4 million people by 2020. The objective of the first session is to introduce the main properties of data in general and to highlight the opportunities that lay in data collection and analysis with a special emphasis on those offered by the Big Data “revolution”. We will also answer the questions: ‘What shall I do now?’ or ‘How much will it cost for me to switch to data-driven decision making?’ (TCO).

  • Moderator: Péter Csillag, Starschema


What is Data? What is coming out of our businesses? 

  • Máté Gulyás - DATAPAO

Data collection alternatives -  How do they differ? 

  • TBC

Open data: The Hungarian public data portal

  • Representative of the KÖFOP project

Integrating big data into real-time analytics: A global visual aid

  • Ivett Kovács  - Tableau Public Ambassador

The Big Data and Machine Learning "revolution"

  • TBC

Costs of getting involved in the data economy

  • Péter Csillag, Starschema

11:15 - 12:00: Panel discussion

12:00 - 13:00: LUNCH

13:00 - 14:15: TOPIC 2 - Free Flow of Data – The end of trade secrets?

Breaking down the barriers currently preventing the free flow of non-personal data in the EU is one of the key initiatives of the European Digital Single Market Strategy that has an important milestone in 2018. Resolving these challenges, which are linked to various technological, legal and security aspects, is the pre-requisite and an important catalysing factor to securing the development of the European Data Economy. In this session, we will present the obstacles surrounding this “flow”, discuss GDPR and other business or public interest affairs, and our speakers will also offer specific guidelines on how to proceed in the future.

  • Moderator: Moderator: Dr. Bálint Tóásó – KPMG Legal Tóásó Ügyvédi Iroda


Towards a European Data Economy from the perspective of the Digital Single Market Strategy

  • Jonathan Murray, DIGITALEUROPE

Barriers and borders - why and how does the location of data owner matter?

  • TBC

How will GDPR affect your business?

  • Dr. Bálint Tóásó – KPMG Legal Tóásó Ügyvédi Iroda

Regulating the free flow of data: what to expect from the right to access?

  • TBC

Whose responsibility is to ensure the cybersecurity?

  • Dr. Linda Vizi, PR-AUDIT

14:15 - 15:00:  Panel discussion

15:00 - 16:15: TOPIC 3 – Profiting from the Data Economy - Possible solutions

Presentations of the session will introduce the potential that lays in the Data Economy by showing best practice cases from the industry that have already been validated by the market. Everyone can profit from the Data Economy if we are ready and open to introducing already proven solutions or if we create our own practices. GDPR, Industry 4.0 and data-driven decision making are all buzzwords which – when used to their full potential – can effectively make a profit for our organization despite today’s fast-moving and ever-changing customer demands.

  • Moderator: Péter Vityi, IVSZ


Cross-border exchange of public administration data

  • TBC

BI for everyone: Challenges of a pharmaceutical company of providing insights to the sales force as well as the CEO

  • Dr. Gergely Babos – EiSYS (Hungary)
  • Dr. Gregor Hesse - Vifor Pharma (Switzerland)

Accelerate your path to become an Insight-Driven Organisation

  • TBC

GDPR compliance solutions - reference architecture, validated by EU / V4 authorities

  • TBC

Industry 4.0: The Future of Productivity and Growth

  • John Ford, GE Digital

Opportunities: Funding opportunities (calls and DIH)

  • TBC

16:15 - 16:30: CLOSING REMARKS