Digital transformation is expected to have long-lasting impacts on every segment of modern society. Its main trends are clearly visible today: every major industry faces challenges characterised as “disruptive change”, while innovation is, very much, the key factor in devising correct solutions for the future.

In Hungary, innovation-oriented stakeholders are aware of this global transformation; hence, there is a nationwide willingness to address the emerging issues: among others, these are urban development, intelligent transport, a low-carbon economy and energy systems. All these factors, together, can shape the new industrial environment, with its focus on growing competitiveness.

The national digital strategy of Hungary is based on existing synergies between the relevant sectors and stakeholders. Two major areas are considered to hold breakthrough potential: electric mobility and autonomous vehicles. As the automotive industry is, currently, the global driving force of innovation, its impact on the European economy is enormous. Due to the EU common policy framework, however, there are specific areas with significant competitive advantages, such as connected driving and autonomous driving. These advantages can be further increased if substantial investments are made in a concentrated manner: the growing cooperation between the automotive and ICT sectors is, rightly, considered to be a prerequisite for further industrial growth.

Since 2010, there have been consistent efforts to turn Hungary into the Central-European innovation hub for the automotive industry. Based on traditionally strong competences - such as R&D centres, OEMs and innovation companies - stakeholders offer competitive solutions for development of automated and connected driving. The new, state-of-the-art testing facility at Zalaegerszeg (Western Hungary) will attract even more cross-border development projects from Europe, and the government provides substantial support for potential partners within the framework of the national digitalisation and reindustrialisation strategies.